It seems that technology has evolved faster than EMS’ ability (or willingness) to adapt to it. Nowhere is the divide more evident than where EMS and Social Media collide. In this carefully updated session, providers will take a close look at the Social Media mistakes that have and continue to haunt EMS providers nationwide. We will also learn and develop tools for harnessing the power of Social Media for the overall betterment of EMS. By the end, providers – and agencies – will see that Social Media is not a monster, but a tool that can be used to advance EMS in ways that were never before possible.